獲客越來越難的4S店,該如何改變?
<address id="vtrbd"><var id="vtrbd"></var></address>

<form id="vtrbd"></form>

<address id="vtrbd"><dfn id="vtrbd"></dfn></address>

<sub id="vtrbd"><dfn id="vtrbd"><ins id="vtrbd"></ins></dfn></sub>
<address id="vtrbd"><dfn id="vtrbd"></dfn></address>
<sub id="vtrbd"><var id="vtrbd"><output id="vtrbd"></output></var></sub>

<sub id="vtrbd"><dfn id="vtrbd"><ins id="vtrbd"></ins></dfn></sub><thead id="vtrbd"><dfn id="vtrbd"><output id="vtrbd"></output></dfn></thead>

<sub id="vtrbd"><dfn id="vtrbd"><ins id="vtrbd"></ins></dfn></sub>

<sub id="vtrbd"><var id="vtrbd"><output id="vtrbd"></output></var></sub>

    <form id="vtrbd"><dfn id="vtrbd"></dfn></form>
    <address id="vtrbd"><dfn id="vtrbd"></dfn></address>
    <address id="vtrbd"><listing id="vtrbd"><ins id="vtrbd"></ins></listing></address>

    獲客越來越難的4S店,該如何改變?

    &#60;p&#62;&#60;br/&#62;&#60;/p&#62;&#60;section style="font-size: 15px; line-height: 1.8; letter-spacing: 2px; padding-right: 10px; padding-left: 10px; color: rgb(51, 51, 51); box-sizing: border-box; text-align: justify;"&#62;&#60;section style="position: static; box-sizing: border-box;" powered-by="xiumi.us"&#62;&#60;section style="display: inline-block; vertical-align: top; width: 50%; box-sizing: border-box;"&#62;&#60;section style="text-align: right; margin-right: 0%; margin-left: 0%; position: static; box-sizing: border-box;" powered-by="xiumi.us"&#62;&#60;br/&#62;&#60;/section&#62;&#60;/section&#62;&#60;/section&#62;&#60;section class="horizontal-tb" style="box-sizing: border-box;" powered-by="xiumi.us"&#62;&#60;p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"&#62;近日,易車研究院在最新的研究報告中預測,2019年汽車銷量將同比下滑3%-6%,車市的黃金十年接近尾聲,拐點之后將迎來一個更加成熟的中國汽車市場,其核心特征是用戶進一步細分、消費升級與市場下沉并存、由增量市場向存量市場切換等等。在這種大環境下,汽車經銷商必須從“躺著賣車”向“以客戶運營為中心”轉變,誰能更精準地觸達客戶,誰的客戶滿意度更高,誰就能占據這場戰爭的制高點。&#60;/p&#62;&#60;/section&#62;&#60;section class="horizontal-tb" style="box-sizing: border-box;" powered-by="xiumi.us"&#62;&#60;p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"&#62;&#60;br style="box-sizing: border-box;"/&#62;&#60;/p&#62;&#60;p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"&#62;過去,4S店在線下主要是通過派發傳單、電話銷售、投放廣告等廣撒網的方式觸達客戶,很難精準聚焦目標人群;線上則主要依賴于汽車之家、易車網、懂車帝等渠道來獲取商機,但又面臨著獲客成本上升和線索質量下滑的問題。車商必須探尋新的獲客渠道和營銷方式,并將主動權掌握在自己手里,來應對新環境的挑戰。&#60;/p&#62;&#60;/section&#62;&#60;section class="horizontal-tb" style="box-sizing: border-box;" powered-by="xiumi.us"&#62;&#60;p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"&#62;&#60;br style="box-sizing: border-box;"/&#62;&#60;/p&#62;&#60;/section&#62;&#60;section style="text-align: center; transform: translate3d(-2px, 0px, 0px); -webkit-transform: translate3d(-2px, 0px, 0px); -moz-transform: translate3d(-2px, 0px, 0px); -o-transform: translate3d(-2px, 0px, 0px); margin: 10px 0%; position: static; box-sizing: border-box;" powered-by="xiumi.us"&#62;&#60;section style="display: inline-block; min-width: 10%; max-width: 100%; vertical-align: top; background-color: rgb(255, 202, 0); box-sizing: border-box;"&#62;&#60;section style="margin: 5px 0% -5px; transform: translate3d(5px, 0px, 0px); -webkit-transform: translate3d(5px, 0px, 0px); -moz-transform: translate3d(5px, 0px, 0px); -o-transform: translate3d(5px, 0px, 0px); position: static; box-sizing: border-box;" powered-by="xiumi.us"&#62;&#60;section style="display: inline-block; min-width: 10%; max-width: 100%; vertical-align: top; border-style: solid; border-width: 8px 1px 1px; border-radius: 0px; border-color: rgb(62, 62, 62); background-color: rgb(255, 255, 255); padding-right: 8px; padding-left: 8px; box-sizing: border-box;"&#62;&#60;section class="horizontal-tb" style="text-align: justify; padding-right: 8px; padding-left: 8px; box-sizing: border-box;" powered-by="xiumi.us"&#62;&#60;p style="text-align: center; white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"&#62;&#60;span style="font-size: 16px; box-sizing: border-box;"&#62;&#60;strong style="box-sizing: border-box;"&#62;車商悅CRM,助力汽車門店&#60;/strong&#62;&#60;/span&#62;&#60;/p&#62;&#60;p style="text-align: center; white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"&#62;&#60;span style="font-size: 16px; box-sizing: border-box;"&#62;&#60;strong style="box-sizing: border-box;"&#62;數字化營銷升級&#60;/strong&#62;&#60;/span&#62;&#60;/p&#62;&#60;/section&#62;&#60;/section&#62;&#60;/section&#62;&#60;/section&#62;&#60;/section&#62;&#60;section class="horizontal-tb" style="box-sizing: border-box;" powered-by="xiumi.us"&#62;&#60;p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"&#62;&#60;br style="box-sizing: border-box;"/&#62;&#60;/p&#62;&#60;/section&#62;&#60;section class="horizontal-tb" style="box-sizing: border-box;" powered-by="xiumi.us"&#62;&#60;p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"&#62;車商悅CRM,基于微信這個國內最大的互聯網平臺,擁有天然的營銷優勢——企業想要觸達的客戶幾乎都在這個擁有11億用戶的生態圈里,車商可以通過公眾號、小程序等方式觸達客戶,并與之建立更加高效、高頻的連接。此外,車商悅CRM圍繞“服務+體驗”建立了與客戶溝通的多個觸點,讓車商可以深入到客戶營銷及服務的的各項環節,構建以客戶運營為中心的數字化營銷體系。&#60;/p&#62;&#60;p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"&#62;&#60;br style="box-sizing: border-box;"/&#62;&#60;/p&#62;&#60;/section&#62;&#60;section style="margin-top: 10px; margin-bottom: 10px; text-align: left; position: static; box-sizing: border-box;" powered-by="xiumi.us"&#62;&#60;section style="box-sizing: border-box;"&#62;&#60;section style="display: inline-block; vertical-align: bottom; box-sizing: border-box;"&#62;&#60;section class="horizontal-tb" style=" transform: rotate(0deg); -webkit-transform: rotate(0deg); -moz-transform: rotate(0deg); -o-transform: rotate(0deg); background-color: rgb(255, 202, 0); width: 1.6em; height: 1.6em; text-align: center; font-size: 17px; line-height: 1.6em; color: rgb(255, 255, 255); box-sizing: border-box;"&#62;&#60;section style="box-sizing: border-box;"&#62;01&#60;/section&#62;&#60;/section&#62;&#60;section style="width: 0px; margin-left: auto; transform: rotate(0deg); -webkit-transform: rotate(0deg); -moz-transform: rotate(0deg); -o-transform: rotate(0deg); border-width: 3px; border-style: solid; border-color: rgb(107, 178, 171) transparent transparent rgb(107, 178, 171); box-sizing: border-box;"&#62;&#60;/section&#62;&#60;/section&#62;&#60;section style="display: inline-block; vertical-align: bottom; margin-left: -6px; box-sizing: border-box;"&#62;&#60;section class="horizontal-tb" style="display: inline-block; vertical-align: middle; height: 1.6em; line-height: 1.7em; background-color: rgb(240, 240, 240); text-align: center; padding-left: 10px; padding-right: 4px; box-sizing: border-box;"&#62;&#60;p style="margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"&#62;&#60;strong style="box-sizing: border-box;"&#62;全方位線上服務,打造完美客戶體驗&#60;/strong&#62;&#60;/p&#62;&#60;/section&#62;&#60;section style="display: inline-block; vertical-align: middle; width: 0px; border-left: 0.8em solid rgb(240, 240, 240); border-top: 0.8em solid transparent !important; border-bottom: 0.8em solid transparent !important; box-sizing: border-box;"&#62;&#60;/section&#62;&#60;section style="clear: both; box-sizing: border-box;"&#62;&#60;/section&#62;&#60;/section&#62;&#60;/section&#62;&#60;/section&#62;&#60;section class="horizontal-tb" style="box-sizing: border-box;" powered-by="xiumi.us"&#62;&#60;p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"&#62;&#60;br style="box-sizing: border-box;"/&#62;&#60;/p&#62;&#60;/section&#62;&#60;section class="horizontal-tb" style="box-sizing: border-box;" powered-by="xiumi.us"&#62;&#60;p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"&#62;車商悅CRM幫助車商將眾多業務搬到了線上,讓客戶直接通過微信就可以享受到便捷服務。比如,客戶在關注門店公眾號并完成車主認證后,可以隨時隨地&#60;span style="box-sizing: border-box;"&#62;線上看車,預約保養,自助查詢積分、套餐、優惠券&#60;/span&#62;等等,既為門店減少了大量時間和人力成本,也給客戶帶來了更好的服務體驗。&#60;/p&#62;&#60;p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"&#62;&#60;br style="box-sizing: border-box;"/&#62;&#60;/p&#62;&#60;p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"&#62;山東遠通汽車貿易集團有限公司(以下簡稱遠通集團)就借助車商悅CRM打造了一套全新的線上服務體系。在&#60;strong style="box-sizing: border-box;"&#62;便捷性&#60;/strong&#62;方面,遠通集團為客戶提供&#60;strong style="box-sizing: border-box;"&#62;線上預約、在線購車、在線購買保養套餐&#60;/strong&#62;等服務,通過客戶的自主操作來增加互動,縮短了與客戶的鏈接距離;在服務的&#60;strong style="box-sizing: border-box;"&#62;透明性&#60;/strong&#62;上,遠通集團把&#60;strong style="box-sizing: border-box;"&#62;維修記錄、結算記錄&#60;/strong&#62;通過微信完全地、自主地推送給客戶,在修車保養的過程中,客戶可以實時了解到進度與價格;客戶的&#60;strong style="box-sizing: border-box;"&#62;投訴、反饋&#60;/strong&#62;也能被遠通第一時間接收;通過這樣的方式,&#60;strong style="box-sizing: border-box;"&#62;服務由原來的模糊和不透明,變成了現在的及時和透明,客戶與企業之間的關系從懷疑變成了信任,客戶黏性大大增強&#60;/strong&#62;。&#60;/p&#62;&#60;p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"&#62;&#60;br style="box-sizing: border-box;"/&#62;&#60;/p&#62;&#60;/section&#62;&#60;section style="text-align: center; margin-top: 10px; margin-bottom: 10px; position: static; box-sizing: border-box;" powered-by="xiumi.us"&#62;&#60;section style="max-width: 100%; vertical-align: middle; display: inline-block; line-height: 0; box-sizing: border-box;"&#62;&#60;img class="raw-image" style="vertical-align: middle; box-sizing: border-box;" data-ratio="0.9675926" data-w="1080" src="https://img.xiumi.us/xmi/ua/25Cws/i/5c9457e640c6b545d58424978e3083ea-sz_879466.jpg?x-oss-process=style/xmorient"/&#62;&#60;/section&#62;&#60;/section&#62;&#60;section class="horizontal-tb" style="box-sizing: border-box;" powered-by="xiumi.us"&#62;&#60;p style="text-align: center; white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"&#62;&#60;span style="font-size: 14px; color: rgb(160, 160, 160); box-sizing: border-box;"&#62;遠通集團采訪視頻《遠行》&#60;/span&#62;&#60;/p&#62;&#60;p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"&#62;&#60;br style="box-sizing: border-box;"/&#62;&#60;/p&#62;&#60;/section&#62;&#60;section class="horizontal-tb" style="box-sizing: border-box;" powered-by="xiumi.us"&#62;&#60;p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"&#62;借助車商悅CRM,遠通集團公眾號綁定的車主數已超過&#60;strong style="box-sizing: border-box;"&#62;40&#60;/strong&#62;&#60;strong style="box-sizing: border-box;"&#62;萬&#60;/strong&#62;,客戶互動頻次提高&#60;strong style="box-sizing: border-box;"&#62;80%&#60;/strong&#62;,對遠通集團來說,這不僅僅是&#60;strong style="box-sizing: border-box;"&#62;客戶資產&#60;/strong&#62;的沉淀,還意味著更高的&#60;strong style="box-sizing: border-box;"&#62;推廣價值和增長機會&#60;/strong&#62;,遠通的營銷與運營模式正在重塑。&#60;/p&#62;&#60;p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"&#62;&#60;br style="box-sizing: border-box;"/&#62;&#60;/p&#62;&#60;/section&#62;&#60;section style="margin-top: 10px; margin-bottom: 10px; text-align: left; position: static; box-sizing: border-box;" powered-by="xiumi.us"&#62;&#60;section style="box-sizing: border-box;"&#62;&#60;section style="display: inline-block; vertical-align: bottom; box-sizing: border-box;"&#62;&#60;section class="horizontal-tb" style=" transform: rotate(0deg); -webkit-transform: rotate(0deg); -moz-transform: rotate(0deg); -o-transform: rotate(0deg); background-color: rgb(255, 202, 0); width: 1.6em; height: 1.6em; text-align: center; font-size: 17px; line-height: 1.6em; color: rgb(255, 255, 255); box-sizing: border-box;"&#62;&#60;p style="font-size: 18px; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"&#62;02&#60;/p&#62;&#60;/section&#62;&#60;section style="width: 0px; margin-left: auto; transform: rotate(0deg); -webkit-transform: rotate(0deg); -moz-transform: rotate(0deg); -o-transform: rotate(0deg); border-width: 3px; border-style: solid; border-color: rgb(107, 178, 171) transparent transparent rgb(107, 178, 171); box-sizing: border-box;"&#62;&#60;/section&#62;&#60;/section&#62;&#60;section style="display: inline-block; vertical-align: bottom; margin-left: -6px; box-sizing: border-box;"&#62;&#60;section class="horizontal-tb" style="display: inline-block; vertical-align: middle; height: 1.6em; line-height: 1.7em; background-color: rgb(240, 240, 240); text-align: center; padding-left: 10px; padding-right: 4px; box-sizing: border-box;"&#62;&#60;p style="margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"&#62;&#60;strong style="box-sizing: border-box;"&#62;多樣化營銷工具,破解門店獲客難題&#60;/strong&#62;&#60;/p&#62;&#60;/section&#62;&#60;section style="display: inline-block; vertical-align: middle; width: 0px; border-left: 0.8em solid rgb(240, 240, 240); border-top: 0.8em solid transparent !important; border-bottom: 0.8em solid transparent !important; box-sizing: border-box;"&#62;&#60;/section&#62;&#60;section style="clear: both; box-sizing: border-box;"&#62;&#60;/section&#62;&#60;/section&#62;&#60;/section&#62;&#60;/section&#62;&#60;section class="horizontal-tb" style="box-sizing: border-box;" powered-by="xiumi.us"&#62;&#60;p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"&#62;&#60;br style="box-sizing: border-box;"/&#62;&#60;/p&#62;&#60;p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"&#62;車商悅CRM擁有豐富的營銷工具,為汽車4S門店提供了更多觸達客戶的新玩法。比如,根據&#60;strong style="box-sizing: border-box;"&#62;客戶畫像&#60;/strong&#62;精準推送活動資訊,助力營銷轉化;提供&#60;strong style="box-sizing: border-box;"&#62;拼團搶購、集客報名、購車砍價、老帶新、幸運大轉盤&#60;/strong&#62;等營銷工具,吸引粉絲參與分享,高效獲得新客戶;賦能企業&#60;strong style="box-sizing: border-box;"&#62;全員營銷&#60;/strong&#62;,并對推廣成績自動追蹤統計,傳播裂變帶來更多商機;在線下渠道比如車展,使用&#60;strong style="box-sizing: border-box;"&#62;微信上墻、搖一搖&#60;/strong&#62;快速吸引人流,在眾多展位中脫穎而出。&#60;/p&#62;&#60;p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"&#62;&#60;br style="box-sizing: border-box;"/&#62;&#60;/p&#62;&#60;p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"&#62;更重要的是,借助這些營銷工具,企業可以準確知曉這場活動到底獲得了多少商機線索,并安排銷售人員跟進,這一點,對于汽車行業尤其關鍵。以前,在車展現場,商機信息都被銷售掌握在自己手中,銷售后期疏忽了、忘記跟進了,企業很難去核查監督;銷售一旦離職,客戶信息也被帶走,企業對商機的管理完全處于被動的狀態。現在車商悅CRM的幫助下,企業&#60;strong style="box-sizing: border-box;"&#62;對客戶線索的收集、跟蹤和管理上的透明化和可控性增強&#60;/strong&#62;,確保了線索不遺漏、不丟失,讓獲客和線索轉化問題迎刃而解。&#60;/p&#62;&#60;p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"&#62;&#60;br style="box-sizing: border-box;"/&#62;&#60;/p&#62;&#60;p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"&#62;10月中旬,車商悅在金蝶云全球用戶大會設立展位時,就使用了車商悅CRM的營銷工具,在三千人的會場里,吸引了近&#60;strong style="box-sizing: border-box;"&#62;五分之一&#60;/strong&#62;的嘉賓前來參與互動體驗并轉化成了公眾號粉絲,引流效果十分顯著。在客戶領獎時,客戶信息和禮品出庫數據自動統計,為活動后期的信息整理、物料盤點、數據分析節省了不少精力。&#60;/p&#62;&#60;p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"&#62;&#60;br style="box-sizing: border-box;"/&#62;&#60;/p&#62;&#60;/section&#62;&#60;section style="text-align: center; margin-top: 10px; margin-bottom: 10px; position: static; box-sizing: border-box;" powered-by="xiumi.us"&#62;&#60;section style="max-width: 100%; vertical-align: middle; display: inline-block; line-height: 0; box-sizing: border-box;"&#62;&#60;img class="raw-image" style="vertical-align: middle; box-sizing: border-box;" data-ratio="0.75" data-w="1080" src="https://img.xiumi.us/xmi/ua/25Cws/i/5ddd67b82bdcc79f1fa15acf42e20727-sz_889827.jpg?x-oss-process=style/xmorient"/&#62;&#60;/section&#62;&#60;/section&#62;&#60;section class="horizontal-tb" style="box-sizing: border-box;" powered-by="xiumi.us"&#62;&#60;p style="text-align: center; white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"&#62;&#60;span style="font-size: 14px; color: rgb(160, 160, 160); box-sizing: border-box;"&#62;車商悅借助營銷工具為展臺帶來大量客流&#60;/span&#62;&#60;/p&#62;&#60;p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"&#62;&#60;br style="box-sizing: border-box;"/&#62;&#60;/p&#62;&#60;/section&#62;&#60;section style="margin-top: 10px; margin-bottom: 10px; text-align: left; position: static; box-sizing: border-box;" powered-by="xiumi.us"&#62;&#60;section style="box-sizing: border-box;"&#62;&#60;section style="display: inline-block; vertical-align: bottom; box-sizing: border-box;"&#62;&#60;section class="horizontal-tb" style=" transform: rotate(0deg); -webkit-transform: rotate(0deg); -moz-transform: rotate(0deg); -o-transform: rotate(0deg); background-color: rgb(255, 202, 0); width: 1.6em; height: 1.6em; text-align: center; font-size: 17px; line-height: 1.6em; color: rgb(255, 255, 255); box-sizing: border-box;"&#62;&#60;p style="font-size: 18px; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"&#62;03&#60;/p&#62;&#60;/section&#62;&#60;section style="width: 0px; margin-left: auto; transform: rotate(0deg); -webkit-transform: rotate(0deg); -moz-transform: rotate(0deg); -o-transform: rotate(0deg); border-width: 3px; border-style: solid; border-color: rgb(107, 178, 171) transparent transparent rgb(107, 178, 171); box-sizing: border-box;"&#62;&#60;/section&#62;&#60;/section&#62;&#60;section style="display: inline-block; vertical-align: bottom; margin-left: -6px; box-sizing: border-box;"&#62;&#60;section class="horizontal-tb" style="display: inline-block; vertical-align: middle; height: 1.6em; line-height: 1.7em; background-color: rgb(240, 240, 240); text-align: center; padding-left: 10px; padding-right: 4px; box-sizing: border-box;"&#62;&#60;p style="margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"&#62;&#60;strong style="box-sizing: border-box;"&#62;360°花式“寵粉”,盤活老客拉動回廠&#60;/strong&#62;&#60;/p&#62;&#60;p style="margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"&#62;&#60;br style="box-sizing: border-box;"/&#62;&#60;/p&#62;&#60;/section&#62;&#60;section style="display: inline-block; vertical-align: middle; width: 0px; border-left: 0.8em solid rgb(240, 240, 240); border-top: 0.8em solid transparent !important; border-bottom: 0.8em solid transparent !important; box-sizing: border-box;"&#62;&#60;/section&#62;&#60;section style="clear: both; box-sizing: border-box;"&#62;&#60;/section&#62;&#60;/section&#62;&#60;/section&#62;&#60;/section&#62;&#60;section class="horizontal-tb" style="box-sizing: border-box;" powered-by="xiumi.us"&#62;&#60;p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"&#62;&#60;br style="box-sizing: border-box;"/&#62;&#60;/p&#62;&#60;/section&#62;&#60;section class="horizontal-tb" style="box-sizing: border-box;" powered-by="xiumi.us"&#62;&#60;p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"&#62;獲客搞定后,更重要的是如何留存新客戶、激活老客戶。車商悅CRM一方面從服務切入,通過全方位服務來提高客戶體驗、增強粘性;另一方面,則為企業提供了豐富的會員玩法和微商城,有效提高客戶留存、活躍。&#60;/p&#62;&#60;p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"&#62;&#60;br style="box-sizing: border-box;"/&#62;&#60;/p&#62;&#60;p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"&#62;廈門信達國貿汽車集團股份有限公司(以下簡稱“信達國貿集團”)就通過車商悅CRM搭建了一套完善的會員積分體系。首先客戶可以通過車主認證、簽到、分享、購物等方式獲得不同的積分獎勵,然后在積分商城中兌換獎品,或參與積分抽獎,并且所有的積分變動都可以在公眾號上自助查詢、公開透明。通過積分體系,信達國貿集團&#60;strong style="box-sizing: border-box;"&#62;有效激活和引導客戶的活躍行為&#60;/strong&#62;,讓他們逐步養成了對企業的依賴和粘性。&#60;/p&#62;&#60;p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"&#62;&#60;br style="box-sizing: border-box;"/&#62;&#60;/p&#62;&#60;/section&#62;&#60;section style="margin-top: 10px; margin-bottom: 10px; text-align: center; position: static; box-sizing: border-box;" powered-by="xiumi.us"&#62;&#60;section style="display: inline-block; vertical-align: top; width: 100%; box-sizing: border-box;"&#62;&#60;section style="width: 2.5em; height: 2.5em; margin-bottom: -2.5em; border-left: 2px dotted rgb(193, 193, 193); border-top: 2px dotted rgb(193, 193, 193); box-sizing: border-box;"&#62;&#60;/section&#62;&#60;section style="padding: 8px; box-sizing: border-box;"&#62;&#60;section style="width: 100%; background-color: rgba(255, 255, 255, 0); box-sizing: border-box;"&#62;&#60;section style="position: static; box-sizing: border-box;" powered-by="xiumi.us"&#62;&#60;section style="display: inline-block; vertical-align: top; width: 50%; padding-right: 5px; box-sizing: border-box;"&#62;&#60;section style="margin-right: 0%; margin-left: 0%; position: static; box-sizing: border-box;" powered-by="xiumi.us"&#62;&#60;section style="max-width: 100%; vertical-align: middle; display: inline-block; line-height: 0; box-sizing: border-box;"&#62;&#60;img class="raw-image" style="vertical-align: middle; box-sizing: border-box;" data-ratio="2.1666667" data-w="1080" src="https://img.xiumi.us/xmi/ua/25Cws/i/77a7626d17a660ef867a1497e7f24058-sz_328155.jpg?x-oss-process=style/xmorient"/&#62;&#60;/section&#62;&#60;/section&#62;&#60;/section&#62;&#60;section style="display: inline-block; vertical-align: top; width: 50%; padding-left: 5px; box-sizing: border-box;"&#62;&#60;section style="margin-right: 0%; margin-left: 0%; position: static; box-sizing: border-box;" powered-by="xiumi.us"&#62;&#60;section style="max-width: 100%; vertical-align: middle; display: inline-block; line-height: 0; box-sizing: border-box;"&#62;&#60;img class="raw-image" style="vertical-align: middle; box-sizing: border-box;" data-ratio="2.1666667" data-w="1080" src="https://img.xiumi.us/xmi/ua/25Cws/i/c114d37ca28263ce8eed6885f5b07e7b-sz_725329.jpg?x-oss-process=style/xmorient"/&#62;&#60;/section&#62;&#60;/section&#62;&#60;/section&#62;&#60;/section&#62;&#60;/section&#62;&#60;/section&#62;&#60;section style="width: 2.5em; height: 2.5em; float: right; margin-top: -2.5em; border-right: 2px dotted rgb(193, 193, 193); border-bottom: 2px dotted rgb(193, 193, 193); box-sizing: border-box;"&#62;&#60;/section&#62;&#60;/section&#62;&#60;/section&#62;&#60;section class="horizontal-tb" style="text-align: center; font-size: 14px; color: rgb(160, 160, 160); box-sizing: border-box;" powered-by="xiumi.us"&#62;&#60;p style="margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"&#62;信達國貿集團借助車商悅CRM打造積分體系&#60;/p&#62;&#60;/section&#62;&#60;section class="horizontal-tb" style="box-sizing: border-box;" powered-by="xiumi.us"&#62;&#60;p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"&#62;&#60;br style="box-sizing: border-box;"/&#62;&#60;/p&#62;&#60;/section&#62;&#60;section class="horizontal-tb" style="box-sizing: border-box;" powered-by="xiumi.us"&#62;&#60;p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"&#62;遠通集團則借助車商悅CRM搭建了一套屬于自己的&#60;strong style="box-sizing: border-box;"&#62;“會員+積分+限購”&#60;/strong&#62;的營銷模式。由于汽車行業消費的低頻性,門店往往很難與客戶建立緊密聯系,因此遠通另辟蹊徑,在微商城上向會員提供紅酒、面膜等快消產品,提高消費頻率。客戶在微商城消費后可以獲得很高的積分獎勵,這些積分則可以用來參加遠通每周一次的保養套餐特價搶購,從而拉動客戶回廠。通過這種方式,目前遠通集團微信公眾號的月活數已突破&#60;strong style="box-sizing: border-box;"&#62;10萬&#60;/strong&#62;,每月可以帶來超過&#60;strong style="box-sizing: border-box;"&#62;60萬&#60;/strong&#62;的產值。&#60;/p&#62;&#60;p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"&#62;&#60;br style="box-sizing: border-box;"/&#62;&#60;/p&#62;&#60;/section&#62;&#60;section style="margin-top: 10px; margin-bottom: 10px; text-align: center; position: static; box-sizing: border-box;" powered-by="xiumi.us"&#62;&#60;section style="display: inline-block; vertical-align: top; width: 100%; box-sizing: border-box;"&#62;&#60;section style="width: 2.5em; height: 2.5em; margin-bottom: -2.5em; border-left: 2px dotted rgb(193, 193, 193); border-top: 2px dotted rgb(193, 193, 193); box-sizing: border-box;"&#62;&#60;/section&#62;&#60;section style="padding: 8px; box-sizing: border-box;"&#62;&#60;section style="width: 100%; background-color: rgba(255, 255, 255, 0); box-sizing: border-box;"&#62;&#60;section style="position: static; box-sizing: border-box;" powered-by="xiumi.us"&#62;&#60;section style="display: inline-block; vertical-align: top; width: 50%; padding-right: 5px; box-sizing: border-box;"&#62;&#60;section style="margin-right: 0%; margin-left: 0%; position: static; box-sizing: border-box;" powered-by="xiumi.us"&#62;&#60;section style="max-width: 100%; vertical-align: middle; display: inline-block; line-height: 0; box-sizing: border-box;"&#62;&#60;img class="raw-image" style="vertical-align: middle; box-sizing: border-box;" data-ratio="2.1666667" data-w="1080" src="https://img.xiumi.us/xmi/ua/25Cws/i/109b07da14477f13b3e2fedc20ce4f85-sz_1057427.jpg?x-oss-process=style/xmorient"/&#62;&#60;/section&#62;&#60;/section&#62;&#60;/section&#62;&#60;section style="display: inline-block; vertical-align: top; width: 50%; padding-left: 5px; box-sizing: border-box;"&#62;&#60;section style="margin-right: 0%; margin-left: 0%; position: static; box-sizing: border-box;" powered-by="xiumi.us"&#62;&#60;section style="max-width: 100%; vertical-align: middle; display: inline-block; line-height: 0; box-sizing: border-box;"&#62;&#60;img class="raw-image" style="vertical-align: middle; box-sizing: border-box;" data-ratio="2.1666667" data-w="1080" src="https://img.xiumi.us/xmi/ua/25Cws/i/ee326648e3f5a0d0631148ceadb91163-sz_515431.jpg?x-oss-process=style/xmorient"/&#62;&#60;/section&#62;&#60;/section&#62;&#60;/section&#62;&#60;/section&#62;&#60;/section&#62;&#60;/section&#62;&#60;section style="width: 2.5em; height: 2.5em; float: right; margin-top: -2.5em; border-right: 2px dotted rgb(193, 193, 193); border-bottom: 2px dotted rgb(193, 193, 193); box-sizing: border-box;"&#62;&#60;/section&#62;&#60;/section&#62;&#60;/section&#62;&#60;section class="horizontal-tb" style="text-align: center; font-size: 14px; color: rgb(160, 160, 160); box-sizing: border-box;" powered-by="xiumi.us"&#62;&#60;p style="margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"&#62;遠通集團借助車商悅CRM搭建“會員+積分+限購”模式&#60;/p&#62;&#60;/section&#62;&#60;section class="horizontal-tb" style="box-sizing: border-box;" powered-by="xiumi.us"&#62;&#60;p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"&#62;&#60;br style="box-sizing: border-box;"/&#62;&#60;/p&#62;&#60;/section&#62;&#60;section style="text-align: left; margin-top: 10px; margin-right: 0%; margin-left: 0%; position: static; box-sizing: border-box;" powered-by="xiumi.us"&#62;&#60;section style="display: inline-block; min-width: 10%; max-width: 100%; vertical-align: top; border-bottom: 1px dashed rgb(182, 182, 182); border-bottom-right-radius: 0px; padding-top: 10px; padding-bottom: 5px; box-sizing: border-box;"&#62;&#60;section style="margin-right: 0%; margin-left: 0%; text-align: center; position: static; box-sizing: border-box;" powered-by="xiumi.us"&#62;&#60;section style="display: inline-block; vertical-align: top; box-sizing: border-box;"&#62;&#60;section style="width: 0.5em; height: 0.5em; display: inline-block; vertical-align: middle; border-radius: 100%; background-color: rgba(153, 249, 231, 0.51); box-sizing: border-box;"&#62;&#60;/section&#62;&#60;section class="horizontal-tb" style="display: inline-block; vertical-align: middle; color: rgb(121, 121, 121); padding-right: 10px; padding-left: 10px; box-sizing: border-box;"&#62;&#60;p style="margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"&#62;&#60;strong style="box-sizing: border-box;"&#62;結語&#60;/strong&#62;&#60;/p&#62;&#60;/section&#62;&#60;/section&#62;&#60;/section&#62;&#60;/section&#62;&#60;/section&#62;&#60;section style="margin-right: 0%; margin-bottom: 10px; margin-left: 0%; position: static; box-sizing: border-box;" powered-by="xiumi.us"&#62;&#60;section style="display: inline-block; width: 100%; vertical-align: top; border-width: 1px; border-bottom-left-radius: 20px; border-style: none none dashed dashed; border-color: rgb(182, 182, 182); overflow: hidden; background-color: rgba(0, 0, 0, 0); border-top-right-radius: 20px; padding: 15px; box-shadow: rgb(255, 255, 255) 0px 0px 0px inset; border-top-left-radius: 0px; box-sizing: border-box;"&#62;&#60;section class="horizontal-tb" style="font-size: 14px; color: rgb(121, 121, 121); line-height: 1.8; box-sizing: border-box;" powered-by="xiumi.us"&#62;&#60;p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"&#62;數字化營銷不是簡單地將線下場景搬到線上,而是要通過信息技術來彌補線下場景的缺陷,與客戶建立更加緊密的關系。&#60;/p&#62;&#60;p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"&#62;&#60;br style="box-sizing: border-box;"/&#62;&#60;/p&#62;&#60;p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"&#62;車商悅CRM為汽車企業提供了一種新的營銷模式,幫助企業實現&#60;strong style="box-sizing: border-box;"&#62;從客戶管理到客戶服務、從單向營銷到雙向互動、從線下場景到移動場景&#60;/strong&#62;的轉變。同時,得益于車商悅豐富的產品生態,車商悅CRM還可以與銷售、售后、財務等系統打通,幫助企業實現全業務流程的數字化管理,實現以客戶為中心的數字化轉型升級。&#60;/p&#62;&#60;p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"&#62;&#60;br style="box-sizing: border-box;"/&#62;&#60;/p&#62;&#60;/section&#62;&#60;/section&#62;&#60;/section&#62;&#60;section class="horizontal-tb" style="box-sizing: border-box;" powered-by="xiumi.us"&#62;&#60;p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"&#62;&#60;br style="box-sizing: border-box;"/&#62;&#60;/p&#62;&#60;/section&#62;&#60;/section&#62;&#60;p&#62;&#60;br/&#62;&#60;/p&#62;

    上一篇:2019Q4車商悅伙伴懸賞活動 下一篇:精細管理,強化內功 | 匯源集團數字化成功實踐

    777me_奇米影视_奇米影院_米奇影院_777米奇影视_第四色影视