從集團內控到營銷轉型,信達國貿的數字化探索之路
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    從集團內控到營銷轉型,信達國貿的數字化探索之路

    &#60;section style="font-size: 15px; line-height: 1.8; letter-spacing: 2px; padding-right: 5px; padding-left: 5px; color: rgb(51, 51, 51); box-sizing: border-box; text-align: justify;"&#62;&#60;section style="position: static; box-sizing: border-box;" powered-by="xiumi.us"&#62;&#60;section style="display: inline-block; vertical-align: top; width: 50%; box-sizing: border-box;"&#62;&#60;section style="text-align: right; margin-right: 0%; margin-left: 0%; position: static; box-sizing: border-box;" powered-by="xiumi.us"&#62;&#60;br/&#62;&#60;/section&#62;&#60;/section&#62;&#60;/section&#62;&#60;section style="box-sizing: border-box;" powered-by="xiumi.us"&#62;&#60;p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"&#62;“上個月我們給一家英菲尼迪店做了一場線上預存預繳活動,用的就是車商悅CRM里的營銷工具,&#60;strong style="box-sizing: border-box;"&#62;有近50組客戶報名到店,最后成交20多臺車,這幾乎相當于他們店一個月的銷量!&#60;/strong&#62;以前是我們求著店總去做培訓、教他們用車商悅CRM,現在是店總天天給我打電話,問什么時候能指導他們再做一場線上活動。”采訪時,信達國貿市場部高級經理張宇飛,興奮地分享著他們近期的案例。&#60;/p&#62;&#60;p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"&#62;&#60;br style="box-sizing: border-box;"/&#62;&#60;/p&#62;&#60;p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"&#62;信達國貿在13年決定上系統時,完全想象不到,用于內部管控的ERP系統,還能玩出這樣的效果。&#60;/p&#62;&#60;/section&#62;&#60;section style="box-sizing: border-box;" powered-by="xiumi.us"&#62;&#60;p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"&#62;&#60;br style="box-sizing: border-box;"/&#62;&#60;/p&#62;&#60;/section&#62;&#60;section style="text-align: center; margin: 10px 0%; position: static; box-sizing: border-box;" powered-by="xiumi.us"&#62;&#60;section style="display: inline-block; vertical-align: middle; width: 20%; box-sizing: border-box;"&#62;&#60;section style="margin-top: 0.5em; margin-bottom: 0.5em; position: static; box-sizing: border-box;" powered-by="xiumi.us"&#62;&#60;section style="border-top: 1px dashed rgb(171, 171, 171); box-sizing: border-box;"&#62;&#60;/section&#62;&#60;/section&#62;&#60;/section&#62;&#60;section style="display: inline-block; vertical-align: middle; width: 20%; box-sizing: border-box;"&#62;&#60;section style="margin-right: 0%; margin-left: 0%; position: static; box-sizing: border-box;" powered-by="xiumi.us"&#62;&#60;section style="display: inline-block; vertical-align: middle; box-sizing: border-box;"&#62;&#60;section style="width: 0px; box-sizing: border-box;"&#62;&#60;section style="border-bottom: 0.65em solid rgb(203, 236, 255); border-left: 1em solid transparent !important; border-right: 1em solid transparent !important; box-sizing: border-box;"&#62;&#60;/section&#62;&#60;/section&#62;&#60;section style="width: 2em; line-height: 1em; height: 1em; background-color: rgb(203, 236, 255); box-sizing: border-box;"&#62;&#60;p style="margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"&#62;1&#60;/p&#62;&#60;/section&#62;&#60;section style="width: 0px; box-sizing: border-box;"&#62;&#60;section style="border-top: 0.65em solid rgb(203, 236, 255); border-left: 1em solid transparent !important; border-right: 1em solid transparent !important; box-sizing: border-box;"&#62;&#60;/section&#62;&#60;/section&#62;&#60;/section&#62;&#60;/section&#62;&#60;/section&#62;&#60;section style="display: inline-block; vertical-align: middle; width: 20%; box-sizing: border-box;"&#62;&#60;section style="margin-top: 0.5em; margin-bottom: 0.5em; position: static; box-sizing: border-box;" powered-by="xiumi.us"&#62;&#60;section style="border-top: 1px dashed rgb(171, 171, 171); box-sizing: border-box;"&#62;&#60;/section&#62;&#60;/section&#62;&#60;/section&#62;&#60;/section&#62;&#60;section style="box-sizing: border-box;" powered-by="xiumi.us"&#62;&#60;p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"&#62;&#60;br style="box-sizing: border-box;"/&#62;&#60;/p&#62;&#60;/section&#62;&#60;section style="box-sizing: border-box;" powered-by="xiumi.us"&#62;&#60;p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"&#62;作為福建省最大的汽車經銷商集團,廈門信達國貿汽車集團股份有限公司(以下簡稱信達國貿)的業務起始于21世紀初,經過十余年快速發展,目前經營23個汽車品牌,擁有40余家4S店,業務范圍覆蓋福建、湖南、廣東、浙江、天津等地,以近百億的營收位列2019中國汽車經銷商百強榜第45名。&#60;/p&#62;&#60;p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"&#62;&#60;br/&#62;&#60;/p&#62;&#60;p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"&#62;&#60;/p&#62;&#60;/section&#62;&#60;section style="text-align: center; margin-top: 10px; margin-bottom: 10px; position: static; box-sizing: border-box;" powered-by="xiumi.us"&#62;&#60;section style="max-width: 100%; vertical-align: middle; display: inline-block; line-height: 0; box-sizing: border-box;"&#62;&#60;img class="raw-image" style="vertical-align: middle; box-sizing: border-box;" data-ratio="0.7425" data-w="400" src="https://img.xiumi.us/xmi/ua/25Cws/i/306ba1193c4559d989d31bcd779669d3-sz_182223.png"/&#62;&#60;/section&#62;&#60;/section&#62;&#60;section style="box-sizing: border-box;" powered-by="xiumi.us"&#62;&#60;p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"&#62;&#60;br style="box-sizing: border-box;"/&#62;&#60;/p&#62;&#60;/section&#62;&#60;section style="box-sizing: border-box;" powered-by="xiumi.us"&#62;&#60;p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"&#62;堅持多品牌并行發展的信達國貿,在成立之初,就感受到數字化管理系統的重要性。“當時集團大概只有十四五家4S店,卻分屬于超過十個不同的汽車品牌,每個品牌的要求、標準都是不一樣的,管理起來難度很大。”回想起多年前的情形,運營管理部總經理王芳深有感觸。一個集團里同時經營這么多品牌,想要做到每個品牌的規范統一,并且在規范的基礎上建立起自己的管控流程,難度非常大。&#60;/p&#62;&#60;p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"&#62;&#60;br style="box-sizing: border-box;"/&#62;&#60;/p&#62;&#60;p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"&#62;&#60;strong style="box-sizing: border-box;"&#62;“如果想要規范不同品牌的各個4S店,落實及時性、準確性和規范性的要求,對銷售、售后等業務環節進行統一的數據提取、分析,為集團管理層的決策提供第一手的信息,那么除了上系統,沒有其他方法能做到。”&#60;/strong&#62;&#60;/p&#62;&#60;p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"&#62;&#60;strong style="box-sizing: border-box;"&#62;&#60;br/&#62;&#60;/strong&#62;&#60;/p&#62;&#60;p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"&#62;&#60;/p&#62;&#60;p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"&#62;為了解決品牌多、管理難的情況,提升整個集團的核心競爭力,信達國貿基于多方面因素綜合考慮,在眾多知名產品中,最終選擇了&#60;strong style="box-sizing: border-box;"&#62;金蝶車商悅的“EAS+云服務”解決方案&#60;/strong&#62;,開啟了自己的數字化建設之旅。&#60;/p&#62;&#60;p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"&#62;&#60;br/&#62;&#60;/p&#62;&#60;p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"&#62;&#60;/p&#62;&#60;p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"&#62;除了產品本身的功能全面和穩定性優勢,信達國貿在選型中,更看重車商悅表現出來的“軟實力”。第一,在中國汽車流通協會發布的經銷商百強排行榜中,采用車商悅系統的比率是最高的,“站在巨人們的肩膀上,可以讓信達國貿少走很多彎路。”第二,只有車商悅才能做到真正的業財一體化,提升管理效率,降低經營成本,支撐企業快速持續發展。第三,每家經銷商都會有一些自己特有的管控需求,車商悅預留了一個單獨的開發平臺,讓企業可以自行進行一些針對性開發與配置。這樣不僅更切合真實業務場景,更節省了大量的開發成本。&#60;/p&#62;&#60;p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"&#62;&#60;br/&#62;&#60;/p&#62;&#60;p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"&#62;&#60;/p&#62;&#60;p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"&#62;車商悅不負眾望,EAS系統上線后,只用了一個多月的時間,就結束了舊系統的并行運行,獨立承擔起信達國貿業財管理的重任。不僅&#60;strong style="box-sizing: border-box;"&#62;建立起穩固的集團管控體系&#60;/strong&#62;,支持門店數量和業務體量的快速增長,更實現了對全集團數據的精確提取,&#60;strong style="box-sizing: border-box;"&#62;通過大數據分析提前發現尚未爆發的潛在問題,倒逼管理流程的改進&#60;/strong&#62;,讓管理層了解更真實的業務狀況,做出更科學合理的決策。&#60;/p&#62;&#60;p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"&#62;&#60;/p&#62;&#60;/section&#62;&#60;section style="text-align: center; margin: 10px 0%; position: static; box-sizing: border-box;" powered-by="xiumi.us"&#62;&#60;section style="display: inline-block; vertical-align: middle; width: 20%; box-sizing: border-box;"&#62;&#60;section style="margin-top: 0.5em; margin-bottom: 0.5em; position: static; box-sizing: border-box;" powered-by="xiumi.us"&#62;&#60;section style="border-top: 1px dashed rgb(171, 171, 171); box-sizing: border-box;"&#62;&#60;/section&#62;&#60;/section&#62;&#60;/section&#62;&#60;section style="display: inline-block; vertical-align: middle; width: 20%; box-sizing: border-box;"&#62;&#60;section style="margin-right: 0%; margin-left: 0%; position: static; box-sizing: border-box;" powered-by="xiumi.us"&#62;&#60;section style="display: inline-block; vertical-align: middle; box-sizing: border-box;"&#62;&#60;section style="width: 0px; box-sizing: border-box;"&#62;&#60;section style="border-bottom: 0.65em solid rgb(203, 236, 255); border-left: 1em solid transparent !important; border-right: 1em solid transparent !important; box-sizing: border-box;"&#62;&#60;/section&#62;&#60;/section&#62;&#60;section style="width: 2em; line-height: 1em; height: 1em; background-color: rgb(203, 236, 255); box-sizing: border-box;"&#62;&#60;p style="margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"&#62;2&#60;/p&#62;&#60;/section&#62;&#60;section style="width: 0px; box-sizing: border-box;"&#62;&#60;section style="border-top: 0.65em solid rgb(203, 236, 255); border-left: 1em solid transparent !important; border-right: 1em solid transparent !important; box-sizing: border-box;"&#62;&#60;/section&#62;&#60;/section&#62;&#60;/section&#62;&#60;/section&#62;&#60;/section&#62;&#60;section style="display: inline-block; vertical-align: middle; width: 20%; box-sizing: border-box;"&#62;&#60;section style="margin-top: 0.5em; margin-bottom: 0.5em; position: static; box-sizing: border-box;" powered-by="xiumi.us"&#62;&#60;section style="border-top: 1px dashed rgb(171, 171, 171); box-sizing: border-box;"&#62;&#60;/section&#62;&#60;/section&#62;&#60;/section&#62;&#60;/section&#62;&#60;section style="box-sizing: border-box;" powered-by="xiumi.us"&#62;&#60;p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"&#62;&#60;/p&#62;&#60;p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"&#62;如果說,業財一體化的管控是基礎功能,如何降低成本、管控好企業,是老板們之前關注的核心。那么當下及未來,在已經不是靠產品賺錢,甚至不是靠傳統售后服務賺錢的紅海時代,&#60;strong style="box-sizing: border-box;"&#62;誰能與客戶建立緊密聯系,阻斷客戶的低技術流失,誰能利用大數據分析為客戶提供更優質更精準的個性化服務,那市場就是誰的。&#60;/strong&#62;&#60;/p&#62;&#60;p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"&#62;&#60;strong style="box-sizing: border-box;"&#62;&#60;br/&#62;&#60;/strong&#62;&#60;/p&#62;&#60;p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"&#62;&#60;/p&#62;&#60;p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"&#62;2015年制定相關發展規劃時,信達國貿市場營銷部總經理蔡創并沒想到,他未來幾年的工作,會與車商悅CRM系統有如此緊密的聯系:&#60;/p&#62;&#60;p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"&#62;&#60;br style="box-sizing: border-box;"/&#62;&#60;/p&#62;&#60;p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"&#62;“最初,大家都是為了滿足業務管理和財務安全,實現業財一體。后來想,既然已經上了系統,系統里有客戶檔案的模塊,那我是不是可以借此機會,對客戶檔案進行規范化的梳理?客檔校正成功后,我們就開始嘗試著做一些小范圍的觸發,比如預存預繳等等。同時出于財務安全考慮,要避免收現金或者轉個人賬戶等情況,于是我們引入了集客關、營銷、支付于一體,且能與EAS無縫對接的車商悅CRM系統。”&nbsp;&#60;/p&#62;&#60;p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"&#62;&#60;br/&#62;&#60;/p&#62;&#60;p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"&#62;&#60;/p&#62;&#60;p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"&#62;在移動互聯網時代,消費者早已習慣通過移動端獲得相應的信息與服務,而汽車行業還基本停留在客戶與顧問單對單溝通的階段。在信達國貿看來,CRM系統的使用,是在滿足客戶的基礎需求,這并不是先進與超前,而是不做的話就會大大落后于整個社會。從16年上線到現在,沒有通過任何第三方推廣,僅靠車主的自發認證,&#60;strong style="box-sizing: border-box;"&#62;信達國貿公眾號現有認證車主數近10萬,線上支付近億元&#60;/strong&#62;,足見車主對數字化服務的認可。&#60;/p&#62;&#60;p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"&#62;&#60;br style="box-sizing: border-box;"/&#62;&#60;/p&#62;&#60;/section&#62;&#60;section style="margin: 10px 0%; position: static; box-sizing: border-box;" powered-by="xiumi.us"&#62;&#60;section style="display: inline-block; width: 100%; vertical-align: top; border-width: 1px; border-radius: 20px 0px; border-style: dashed; border-color: rgb(182, 182, 182); overflow: hidden; background-color: rgba(0, 0, 0, 0); padding: 5px; box-shadow: rgb(255, 255, 255) 0px 0px 0px inset; box-sizing: border-box;"&#62;&#60;section style="position: static; box-sizing: border-box;" powered-by="xiumi.us"&#62;&#60;section style="display: inline-block; width: 100%; vertical-align: top; border-width: 0px; border-radius: 20px 0px; border-style: none; border-color: rgb(255, 255, 255); background-position: 20.354% -20.2128%; background-repeat: repeat; background-size: 126.841%; background-attachment: scroll; padding: 5px; box-shadow: rgb(0, 0, 0) 0px 0px 0px; background-image: url(&quot;https://statics.xiumi.us/stc/images/templates-assets/tpl-paper/image/5b860443106268d29e250d7efde3b765-sz_24447.jpg?x-oss-process=style/xmorient&quot;); box-sizing: border-box;"&#62;&#60;section style="text-align: center; margin-right: 0%; margin-left: 0%; position: static; box-sizing: border-box;" powered-by="xiumi.us"&#62;&#60;section style="max-width: 100%; vertical-align: middle; display: inline-block; line-height: 0; border-width: 0px; border-radius: 20px 0px; border-style: none; border-color: rgb(62, 62, 62); overflow: hidden; box-shadow: rgb(0, 0, 0) 0px 0px 0px; box-sizing: border-box;"&#62;&#60;img class="raw-image" style="vertical-align: middle; box-sizing: border-box;" data-ratio="0.5916667" data-w="1080" src="https://img.xiumi.us/xmi/ua/25Cws/i/cdf72617c7d0b6e906d4916c373decef-sz_755757.png"/&#62;&#60;/section&#62;&#60;/section&#62;&#60;/section&#62;&#60;/section&#62;&#60;/section&#62;&#60;/section&#62;&#60;section style="box-sizing: border-box;" powered-by="xiumi.us"&#62;&#60;p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"&#62;&#60;br style="box-sizing: border-box;"/&#62;&#60;/p&#62;&#60;p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"&#62;在信達國貿的一些線上活動項目中,支付已經達到百萬級規模,但有些店總可能還沒打開過CRM系統。這恰恰說明,在沒有KPI、沒有強推的情況下,一線工作人員確實感受到便利。以前銷售是口頭告知客戶,有某某活動,可能還要收現金;現在把官方活動鏈接發給客戶,讓客戶直接報名直接付費,少了收錢刷卡開單等復雜的操作流程,更方便、更安全,不僅符合廣大客戶的消費習慣,帶來的公信力也是不一樣的。&#60;/p&#62;&#60;p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"&#62;&#60;br style="box-sizing: border-box;"/&#62;&#60;/p&#62;&#60;p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"&#62;“其實這都是門店員工以前一直在做的工作,只是我們替換掉了之前手工的做法,不安全的做法、低效率的做法,用了更快捷更便利,更能馬上做數據確認的工具而已,幫門店降低了很多工作量。”蔡創說到。&#60;/p&#62;&#60;p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"&#62;&#60;/p&#62;&#60;/section&#62;&#60;section style="text-align: center; margin: 10px 0%; position: static; box-sizing: border-box;" powered-by="xiumi.us"&#62;&#60;section style="display: inline-block; vertical-align: middle; width: 20%; box-sizing: border-box;"&#62;&#60;section style="margin-top: 0.5em; margin-bottom: 0.5em; position: static; box-sizing: border-box;" powered-by="xiumi.us"&#62;&#60;section style="border-top: 1px dashed rgb(171, 171, 171); box-sizing: border-box;"&#62;&#60;/section&#62;&#60;/section&#62;&#60;/section&#62;&#60;section style="display: inline-block; vertical-align: middle; width: 20%; box-sizing: border-box;"&#62;&#60;section style="margin-right: 0%; margin-left: 0%; position: static; box-sizing: border-box;" powered-by="xiumi.us"&#62;&#60;section style="display: inline-block; vertical-align: middle; box-sizing: border-box;"&#62;&#60;section style="width: 0px; box-sizing: border-box;"&#62;&#60;section style="border-bottom: 0.65em solid rgb(203, 236, 255); border-left: 1em solid transparent !important; border-right: 1em solid transparent !important; box-sizing: border-box;"&#62;&#60;/section&#62;&#60;/section&#62;&#60;section style="width: 2em; line-height: 1em; height: 1em; background-color: rgb(203, 236, 255); box-sizing: border-box;"&#62;&#60;p style="margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"&#62;3&#60;/p&#62;&#60;/section&#62;&#60;section style="width: 0px; box-sizing: border-box;"&#62;&#60;section style="border-top: 0.65em solid rgb(203, 236, 255); border-left: 1em solid transparent !important; border-right: 1em solid transparent !important; box-sizing: border-box;"&#62;&#60;/section&#62;&#60;/section&#62;&#60;/section&#62;&#60;/section&#62;&#60;/section&#62;&#60;section style="display: inline-block; vertical-align: middle; width: 20%; box-sizing: border-box;"&#62;&#60;section style="margin-top: 0.5em; margin-bottom: 0.5em; position: static; box-sizing: border-box;" powered-by="xiumi.us"&#62;&#60;section style="border-top: 1px dashed rgb(171, 171, 171); box-sizing: border-box;"&#62;&#60;/section&#62;&#60;/section&#62;&#60;/section&#62;&#60;/section&#62;&#60;section style="box-sizing: border-box;" powered-by="xiumi.us"&#62;&#60;p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"&#62;&#60;br style="box-sizing: border-box;"/&#62;&#60;/p&#62;&#60;/section&#62;&#60;section style="box-sizing: border-box;" powered-by="xiumi.us"&#62;&#60;p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"&#62;“今年夏天,我們幫廈門的一家門店做空調免費清洗的線上活動。這家店比較新,累積的車主粉絲只有1300多人。活動推送后,不到一個小時就報名了109位客戶,最終到店96位,并且8成以上的客戶都做了其他增值保養。”&#60;/p&#62;&#60;/section&#62;&#60;section style="box-sizing: border-box;" powered-by="xiumi.us"&#62;&#60;p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"&#62;&#60;br style="box-sizing: border-box;"/&#62;&#60;/p&#62;&#60;/section&#62;&#60;section style="margin: 10px 0%; position: static; box-sizing: border-box;" powered-by="xiumi.us"&#62;&#60;section style="display: inline-block; width: 100%; vertical-align: top; border-width: 1px; border-radius: 20px 0px; border-style: dashed; border-color: rgb(182, 182, 182); overflow: hidden; background-color: rgba(0, 0, 0, 0); padding: 5px; box-shadow: rgb(255, 255, 255) 0px 0px 0px inset; box-sizing: border-box;"&#62;&#60;section style="position: static; box-sizing: border-box;" powered-by="xiumi.us"&#62;&#60;section style="display: inline-block; width: 100%; vertical-align: top; border-width: 0px; border-radius: 20px 0px; border-style: none; border-color: rgb(255, 255, 255); background-position: 20.354% -20.2128%; background-repeat: repeat; background-size: 126.841%; background-attachment: scroll; padding: 5px; box-shadow: rgb(0, 0, 0) 0px 0px 0px; background-image: url(&quot;https://statics.xiumi.us/stc/images/templates-assets/tpl-paper/image/5b860443106268d29e250d7efde3b765-sz_24447.jpg?x-oss-process=style/xmorient&quot;); box-sizing: border-box;"&#62;&#60;section style="text-align: center; margin-right: 0%; margin-left: 0%; position: static; box-sizing: border-box;" powered-by="xiumi.us"&#62;&#60;section style="max-width: 100%; vertical-align: middle; display: inline-block; line-height: 0; border-width: 0px; border-radius: 20px 0px; border-style: none; border-color: rgb(62, 62, 62); overflow: hidden; box-shadow: rgb(0, 0, 0) 0px 0px 0px; box-sizing: border-box;"&#62;&#60;img class="raw-image" style="vertical-align: middle; box-sizing: border-box;" data-ratio="0.4759259" data-w="1080" src="https://img.xiumi.us/xmi/ua/25Cws/i/f0d1d7f90bd9968d51db75a5c2842e04-sz_390194.png"/&#62;&#60;/section&#62;&#60;/section&#62;&#60;/section&#62;&#60;/section&#62;&#60;/section&#62;&#60;/section&#62;&#60;section style="box-sizing: border-box;" powered-by="xiumi.us"&#62;&#60;p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"&#62;&#60;br style="box-sizing: border-box;"/&#62;&#60;/p&#62;&#60;/section&#62;&#60;section style="box-sizing: border-box;" powered-by="xiumi.us"&#62;&#60;p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"&#62;這樣的活動,張宇飛和他的同事們今年還做了很多,得到了客戶和門店的熱烈歡迎。&#60;strong style="box-sizing: border-box;"&#62;客戶喜歡,是因為消費體驗好,更方便。門店喜歡,是因為不僅拉動了業績與產值,更降低了一線員工的工作壓力。&#60;/strong&#62;&#60;/p&#62;&#60;p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"&#62;&#60;strong style="box-sizing: border-box;"&#62;&#60;br/&#62;&#60;/strong&#62;&#60;/p&#62;&#60;p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"&#62;&#60;/p&#62;&#60;p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"&#62;在全生命使用周期里,車商悅CRM系統所體現的信息優勢更大。以前組織一場推廣活動,需要一個個打電話,時間長效率低,且給客戶的推銷感強、拒絕率高、還容易引起投訴。而借助系統工具,通過數據積累和分析,可以為粉絲池中的客戶提供精準服務,先進行線上報名,再由客服進行聯系,這樣客戶邀約成功率更高,也降低了客服人員的心理壓力,提升工作效率與質量。&#60;/p&#62;&#60;p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"&#62;&#60;br/&#62;&#60;/p&#62;&#60;p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"&#62;&#60;/p&#62;&#60;p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"&#62;“我們一直都在做的事情,只是給大家手頭的工作,提供了更新更好用的工具。比如一次廠家活動的客戶招攬,工作人員打電話,成功率非常低,人工成本和時間成本非常高。但如果把頁面做好,推給粉絲線上報名,可能十分鐘就搞定了。系統還可以做很多以前我們想做但做不了的事情,比如延時服務,比如售后削峰填谷,比如判斷客戶意向級別、銷售轉介紹,二手車置換等等,你只要把思路想通了,釋放權益而不是單純發廣告,你越來越發現,這個平臺帶來極大的便利性,和可發揮的空間。”&#60;/p&#62;&#60;p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"&#62;&#60;br/&#62;&#60;/p&#62;&#60;p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"&#62;&#60;/p&#62;&#60;p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"&#62;隨著現在信息渠道的豐富,消費者的決策流程越來越快,信達國貿對首次到店的綁定率也愈發重視,希望客戶第一次進店時,就能實現線上綁定和線上支付。比如線上支付一百,膨脹十倍,然后下周再到店,加送一個雙肩背包,如果訂車不成功,這一百還可以原路退回。這樣,首先可以幫助經銷商進行客戶意向級別的篩選。其次,做到了對客戶的二次到店邀約。最后,哪怕是退回一百元,銷售顧問也能與客戶再次聯系,了解退款的真實原因,尋求轉機。&#60;/p&#62;&#60;p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"&#62;&#60;/p&#62;&#60;/section&#62;&#60;section style="text-align: center; margin: 10px 0%; position: static; box-sizing: border-box;" powered-by="xiumi.us"&#62;&#60;section style="display: inline-block; vertical-align: middle; width: 20%; box-sizing: border-box;"&#62;&#60;section style="margin-top: 0.5em; margin-bottom: 0.5em; position: static; box-sizing: border-box;" powered-by="xiumi.us"&#62;&#60;section style="border-top: 1px dashed rgb(171, 171, 171); box-sizing: border-box;"&#62;&#60;/section&#62;&#60;/section&#62;&#60;/section&#62;&#60;section style="display: inline-block; vertical-align: middle; width: 20%; box-sizing: border-box;"&#62;&#60;section style="margin-right: 0%; margin-left: 0%; position: static; box-sizing: border-box;" powered-by="xiumi.us"&#62;&#60;section style="display: inline-block; vertical-align: middle; box-sizing: border-box;"&#62;&#60;section style="width: 0px; box-sizing: border-box;"&#62;&#60;section style="border-bottom: 0.65em solid rgb(203, 236, 255); border-left: 1em solid transparent !important; border-right: 1em solid transparent !important; box-sizing: border-box;"&#62;&#60;/section&#62;&#60;/section&#62;&#60;section style="width: 2em; line-height: 1em; height: 1em; background-color: rgb(203, 236, 255); box-sizing: border-box;"&#62;&#60;p style="margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"&#62;4&#60;/p&#62;&#60;/section&#62;&#60;section style="width: 0px; box-sizing: border-box;"&#62;&#60;section style="border-top: 0.65em solid rgb(203, 236, 255); border-left: 1em solid transparent !important; border-right: 1em solid transparent !important; box-sizing: border-box;"&#62;&#60;/section&#62;&#60;/section&#62;&#60;/section&#62;&#60;/section&#62;&#60;/section&#62;&#60;section style="display: inline-block; vertical-align: middle; width: 20%; box-sizing: border-box;"&#62;&#60;section style="margin-top: 0.5em; margin-bottom: 0.5em; position: static; box-sizing: border-box;" powered-by="xiumi.us"&#62;&#60;section style="border-top: 1px dashed rgb(171, 171, 171); box-sizing: border-box;"&#62;&#60;/section&#62;&#60;/section&#62;&#60;/section&#62;&#60;/section&#62;&#60;section style="box-sizing: border-box;" powered-by="xiumi.us"&#62;&#60;p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"&#62;&#60;/p&#62;&#60;p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"&#62;客戶選擇經銷商,無非價格、服務與便利性。如果不想陷入價格戰,那就需要在服務和便利性上,為客戶創造更多的價值。從市場角度來講,當在線上發起一個活動,短時間就有大量客戶報名支付的時候,也是對員工的一種督促:假如你不認真做,就會有系統替你做。&#60;/p&#62;&#60;p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"&#62;&#60;br/&#62;&#60;/p&#62;&#60;p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"&#62;&#60;/p&#62;&#60;p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"&#62;今年年初,在第三方評選的微信公眾號排行榜中,憑借在關注數、互動率、客戶粘性等維度的優異表現,信達國貿榮膺2018年汽車經銷商集團微信公眾號十強。&#60;/p&#62;&#60;p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"&#62;&#60;br/&#62;&#60;/p&#62;&#60;p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"&#62;&#60;/p&#62;&#60;p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"&#62;“從信達國貿使用這三年多,能清晰地感受到,我們的數據越來越透明。能觸動管理層的不僅是簡單的盈利數據,而是有多少粉絲支持你,有多少粉絲能聯系得到,這些才是最重要的源泉。你只要掌握著客戶,掌握著推送,就有機會做增購換購,做二手車,做轉介紹等。以前每一筆新的消費,都要重新開發一次客戶,做一次廣宣,這個投放成本是極高的。但如果用相對較低的軟件費用,用互聯網思維把自己的客戶緊密鏈接起來,而不永每一次都要重新做廣告投放或粉絲圈定,大大降低獲客成本。”&#60;/p&#62;&#60;p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"&#62;&#60;br/&#62;&#60;/p&#62;&#60;p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"&#62;&#60;/p&#62;&#60;p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"&#62;通過金蝶車商悅“EAS+云服務”方案,信達國貿讓客戶不再是停留在紙面、鎖在檔案柜里,而是成為真正可以觸達的客戶。&#60;strong style="box-sizing: border-box;"&#62;把內部管理工具,提升和轉換到營銷工具、客戶服務工具的層面,在全生命周期里實現客戶、車輛與4S店的深度鏈接,成功構建以客戶為中心的汽車業務生態圈。&#60;/strong&#62;&#60;/p&#62;&#60;p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"&#62;&#60;/p&#62;&#60;/section&#62;&#60;section style="text-align: center; margin: 10px 0%; position: static; box-sizing: border-box;" powered-by="xiumi.us"&#62;&#60;section style="font-size: 13px; color: rgb(127, 126, 126); letter-spacing: 3px; box-sizing: border-box;"&#62;&#60;p style="margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"&#62;&#60;br/&#62;&#60;/p&#62;&#60;/section&#62;&#60;/section&#62;&#60;/section&#62;

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